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Article
Publication date: 4 May 2023

Domenico Morrone, Annunziata Tarulli, Raffaele Silvestri and Savino Santovito

As Generation Z (Gen Z) represents one of the most important segments in the travel and tourism sector, the present work aims to analyse Gen Z's behaviour in a post-pandemic…

Abstract

Purpose

As Generation Z (Gen Z) represents one of the most important segments in the travel and tourism sector, the present work aims to analyse Gen Z's behaviour in a post-pandemic scenario. In particular, the present work deepens the factors that may influence future accommodation choices.

Design/methodology/approach

This study uses data from a web-based questionnaire targeting Italian tourists belonging to Generation Z, reaching 221 complete responses. After the statistical analysis of the sample, an exploratory factor analysis (EFA) was then carried out.

Findings

Data provided evidence about the main factors affecting Gen Z tourist choices. In particular, these young consumers are positively influenced by the information (especially from institutional and verifiable sources), more flexible purchase terms (e.g. full refund in case of cancellation due to contagion of the coronavirus disease 2019 (COVID-19) and digital payments) and structure features (e.g. cleanliness, sanitisation, digitalisation and sustainability).

Originality/value

This work attempts to contribute to the academic literature by looking at the tourism experience from Gen Z's perspective. From this angle, this work underlines the influence some factors exert on the final accommodation choice, especially in the presence of exogenous events. Moreover, as this study focusses on a post-pandemic scenario, the study seeks to provide valuable indications, both at the theoretical and managerial level, for the tourism sector to boost the sector's recovery and prepare the sector to face similar events.

Details

British Food Journal, vol. 126 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 7 December 2021

Francesco Manta, Francesco Campobasso, Annunziata Tarulli and Domenico Morrone

The aim of this study is to verify, through Hofstede's 6-D model, the impact of national culture on the implementation of eco-labeling activities on the supplier side, in order to…

Abstract

Purpose

The aim of this study is to verify, through Hofstede's 6-D model, the impact of national culture on the implementation of eco-labeling activities on the supplier side, in order to provide consumers information about the sustainable behavior adopted by firms.

Design/methodology/approach

The authors tested the impact of culture dimensions through an econometric model, on a sample composed by several countries of the world, in which at least a food certification is in force.

Findings

Interesting results have been obtained and discussed, proving the existence of a relationship between culture and corporate sustainability showcasing. Cultural heritage has a deep influence on sustainable consumption demand. Firms need to put more effort to showcase their green behavior. Economic indicators have a role in fostering sustainable behavior.

Originality/value

Food labeling is little explored, despite its growing importance for consumers. This research is a window in green marketing issues, specifically in global branding strategies.

Details

British Food Journal, vol. 124 no. 11
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 2 January 2023

Raffaele Silvestri, Domenico Morrone, Pasquale Del Vecchio and Gioconda Mele

The paper provides a contribution of systematisation to the literature on the blue economy and aquaculture as challenging issues for achieving sustainable growth and a circular…

Abstract

Purpose

The paper provides a contribution of systematisation to the literature on the blue economy and aquaculture as challenging issues for achieving sustainable growth and a circular economy. The growing scientific interest in recent years and the increased attention in political agendas make the blue economy and aquaculture as promising fields for scientific investigation. The latter has been confirmed during a particular period too as the pandemic times. To identify those areas of specialisation emerging from the intersection of such topics, the paper embraces a systematic literature review for inspiring future research.

Design/methodology/approach

The study covers a period of 20 years by including 85 papers extracted from the Scopus database. Through the adoption of VOSviewer, the investigation explores the main descriptive statistics, while content analysis has been embraced to identify thematic areas.

Findings

The main results of this study are about statistics (i.e. publication trends, geographic distribution, most frequent keywords and most influential authors, etc.). Three main thematic areas have been identified in this study: SDGs and policies for sustainable development, food and energy, business models and managerial issues.

Practical implications

Practical implications arise both for firms and policymakers. About the firsts, interesting insights can be derived in terms of business model innovation, collaborative approaches and technological exploration. About policymakers, inspiration in terms of renewal of strategic guidelines, creation of enabling contextual conditions and evidences for new regulations can be noted.

Originality/value

Elements of original contributions can be identified in the adoption of an SLR to verify the advancement of the debate till the recent pandemic.

Details

British Food Journal, vol. 126 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 25 February 2022

Pierluigi Toma, Francesco Manta, Domenico Morrone and Francesco Campobasso

The present study focuses on the role of PDO certification in fostering the quality perception of certified-food consumers – highlighting the difference between quality brands and…

Abstract

Purpose

The present study focuses on the role of PDO certification in fostering the quality perception of certified-food consumers – highlighting the difference between quality brands and environmental labels. The case study of Mozzarella di Gioia del Colle DOP was taken into consideration to evaluate the opportunity of supporting a food product suitable for all families and promoting it worldwide through a quality certification.

Design/methodology/approach

The authors made a qualitative analysis on local Apulian consumers and, for testing our hypotheses, structural equation models were applied to evaluate the effect of familiarity on the relationships between perceived risk, trust, satisfaction, loyalty, resolution to pay a higher price and intent to purchase a Protected Designation of Origin (PDO) certified food product.

Findings

The authors observed managerial implications which seek to improve the collaborative network between the subjects employed in the phases of the production process, the stakeholders and the consortia, in order to plan a holistic development territorial strategy. It is useful to start a process of knowledge and evaluation of the benefits of the quality mark in the territory of origin of the PDO food product.

Research limitations/implications

The authors provided theoretical and managerial implications which aim at improving the collaborative network between the subjects employed in the phases of the production process, stakeholders and consortia, in the outlook of territorial development strategies.

Originality/value

According to the analysis of the theoretical background, the opportunity to recognise the origin of a certain product allows the consumer to easily appreciate its intrinsic quality, relating a combination of factors to the territorial matching. It also focuses on the analysis of a different feedback at a local level from consumers, showing a lower intention to pay by consumers living in the same area where the PDO product comes from rather than other food goods.

Details

The TQM Journal, vol. 35 no. 2
Type: Research Article
ISSN: 1754-2731

Keywords

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