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1 – 4 of 4Domenico Morrone, Annunziata Tarulli, Raffaele Silvestri and Savino Santovito
As Generation Z (Gen Z) represents one of the most important segments in the travel and tourism sector, the present work aims to analyse Gen Z's behaviour in a post-pandemic…
Abstract
Purpose
As Generation Z (Gen Z) represents one of the most important segments in the travel and tourism sector, the present work aims to analyse Gen Z's behaviour in a post-pandemic scenario. In particular, the present work deepens the factors that may influence future accommodation choices.
Design/methodology/approach
This study uses data from a web-based questionnaire targeting Italian tourists belonging to Generation Z, reaching 221 complete responses. After the statistical analysis of the sample, an exploratory factor analysis (EFA) was then carried out.
Findings
Data provided evidence about the main factors affecting Gen Z tourist choices. In particular, these young consumers are positively influenced by the information (especially from institutional and verifiable sources), more flexible purchase terms (e.g. full refund in case of cancellation due to contagion of the coronavirus disease 2019 (COVID-19) and digital payments) and structure features (e.g. cleanliness, sanitisation, digitalisation and sustainability).
Originality/value
This work attempts to contribute to the academic literature by looking at the tourism experience from Gen Z's perspective. From this angle, this work underlines the influence some factors exert on the final accommodation choice, especially in the presence of exogenous events. Moreover, as this study focusses on a post-pandemic scenario, the study seeks to provide valuable indications, both at the theoretical and managerial level, for the tourism sector to boost the sector's recovery and prepare the sector to face similar events.
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Francesco Manta, Francesco Campobasso, Annunziata Tarulli and Domenico Morrone
The aim of this study is to verify, through Hofstede's 6-D model, the impact of national culture on the implementation of eco-labeling activities on the supplier side, in order to…
Abstract
Purpose
The aim of this study is to verify, through Hofstede's 6-D model, the impact of national culture on the implementation of eco-labeling activities on the supplier side, in order to provide consumers information about the sustainable behavior adopted by firms.
Design/methodology/approach
The authors tested the impact of culture dimensions through an econometric model, on a sample composed by several countries of the world, in which at least a food certification is in force.
Findings
Interesting results have been obtained and discussed, proving the existence of a relationship between culture and corporate sustainability showcasing. Cultural heritage has a deep influence on sustainable consumption demand. Firms need to put more effort to showcase their green behavior. Economic indicators have a role in fostering sustainable behavior.
Originality/value
Food labeling is little explored, despite its growing importance for consumers. This research is a window in green marketing issues, specifically in global branding strategies.
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Raffaele Silvestri, Domenico Morrone, Pasquale Del Vecchio and Gioconda Mele
The paper provides a contribution of systematisation to the literature on the blue economy and aquaculture as challenging issues for achieving sustainable growth and a circular…
Abstract
Purpose
The paper provides a contribution of systematisation to the literature on the blue economy and aquaculture as challenging issues for achieving sustainable growth and a circular economy. The growing scientific interest in recent years and the increased attention in political agendas make the blue economy and aquaculture as promising fields for scientific investigation. The latter has been confirmed during a particular period too as the pandemic times. To identify those areas of specialisation emerging from the intersection of such topics, the paper embraces a systematic literature review for inspiring future research.
Design/methodology/approach
The study covers a period of 20 years by including 85 papers extracted from the Scopus database. Through the adoption of VOSviewer, the investigation explores the main descriptive statistics, while content analysis has been embraced to identify thematic areas.
Findings
The main results of this study are about statistics (i.e. publication trends, geographic distribution, most frequent keywords and most influential authors, etc.). Three main thematic areas have been identified in this study: SDGs and policies for sustainable development, food and energy, business models and managerial issues.
Practical implications
Practical implications arise both for firms and policymakers. About the firsts, interesting insights can be derived in terms of business model innovation, collaborative approaches and technological exploration. About policymakers, inspiration in terms of renewal of strategic guidelines, creation of enabling contextual conditions and evidences for new regulations can be noted.
Originality/value
Elements of original contributions can be identified in the adoption of an SLR to verify the advancement of the debate till the recent pandemic.
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Pierluigi Toma, Francesco Manta, Domenico Morrone and Francesco Campobasso
The present study focuses on the role of PDO certification in fostering the quality perception of certified-food consumers – highlighting the difference between quality brands and…
Abstract
Purpose
The present study focuses on the role of PDO certification in fostering the quality perception of certified-food consumers – highlighting the difference between quality brands and environmental labels. The case study of Mozzarella di Gioia del Colle DOP was taken into consideration to evaluate the opportunity of supporting a food product suitable for all families and promoting it worldwide through a quality certification.
Design/methodology/approach
The authors made a qualitative analysis on local Apulian consumers and, for testing our hypotheses, structural equation models were applied to evaluate the effect of familiarity on the relationships between perceived risk, trust, satisfaction, loyalty, resolution to pay a higher price and intent to purchase a Protected Designation of Origin (PDO) certified food product.
Findings
The authors observed managerial implications which seek to improve the collaborative network between the subjects employed in the phases of the production process, the stakeholders and the consortia, in order to plan a holistic development territorial strategy. It is useful to start a process of knowledge and evaluation of the benefits of the quality mark in the territory of origin of the PDO food product.
Research limitations/implications
The authors provided theoretical and managerial implications which aim at improving the collaborative network between the subjects employed in the phases of the production process, stakeholders and consortia, in the outlook of territorial development strategies.
Originality/value
According to the analysis of the theoretical background, the opportunity to recognise the origin of a certain product allows the consumer to easily appreciate its intrinsic quality, relating a combination of factors to the territorial matching. It also focuses on the analysis of a different feedback at a local level from consumers, showing a lower intention to pay by consumers living in the same area where the PDO product comes from rather than other food goods.
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